Friday, September 14, 2007

Muscle Car Politics

The muscle cars' performance soon became a liability during this period. The automotive safety lobby, which had been spearheaded by Ralph Nader, decried the irresponsibility of offering such powerful cars for public sale, particularly targeted to young buyers. The high power of the muscle cars also underlined the marginal handling and braking capacity of many contemporary cars, as well as the severe limitations of their tires. In response, the automobile insurance industry began levying punitive surcharges on all high-powered models, soon pushing many muscle cars out of the price range of their intended buyers. Simultaneously, efforts to combat air pollution led to a shift in Detroit's attention from power to emissions control, a problem that grew more complicated in 1973 when the OPEC oil embargo led to price controls and gasoline rationing.
With all these forces against it, the market for muscle cars rapidly evaporated. Power began to drop in 1971 as engine compression ratios were reduced, high-performance engines like Chrysler's 426 Hemi were discontinued, and all but a handful of performance models were discontinued or transformed into soft personal luxury cars. One of the last hold-outs, which Car and Driver dubbed "The Last of the Fast Ones", was Pontiac's Trans Am SD455 model of 1973–1974, which had performance to rival most any other muscle car of the era. The Trans Am remained in production through 2002, but after 1974 its performance, like those of its predecessors and rivals, entered the doldrums.
While performance cars began to make a return in the 1980s, spiraling costs and complexity seem to have made the low-cost traditional muscle car a thing of the past. Surviving models are now prized collectibles, some carrying prices to rival exotic European sports cars.

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